Goodyear Tires are almost always synonymous with Goodyear Blimp. The classic airship is an indelible part of American popular culture mainly due to its omnipotent presence over football games in the United States over the course of several decades. Goodyear tires truly hit one out of the park with that marketing idea. But, the Goodyear Blimp did not originally start as a promotional vehicle for Goodyear tires.
Goodyear Tires created the first blimp, The Pilgrim, in the 1920’s as an effort to develop a legitimate and feasible method of transcontinental passenger transportation.
Unfortunately, this method of public and private transportation did not last long because of the rise of large aircrafts. However, Goodyear Tires did continue to manufacture blimps. The total tally for blimps that Goodyear produced was up in the neighborhood of 300!
Goodyear’s blimp left the scene as a public and private mode of transportation but entered the U.S. military scene as a method of international spying. Originally utilized for this clandestine purpose during the Second World War, Goodyear tires continued to supply their blimps to the US government until the early 1960’s before the program was discontinued.
The Goodyear blimp began to make numerous appearances over football stadiums when the company became sponsors of NFL football. This achieved far greater public response than had Goodyear tires simply tried commercial advertising alone as the blimp quickly attained a mythic status with audiences. This gave Goodyear Tires a huge advantage over competing tire companies.
Blimps are no longer produced today. Despite the lack of its presence in the world today, the Goodyear blimp remains an indelible part of pop culture and the greatest promotional tool in Goodyear Tires history.
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